Click "Start the Growth Marketing Planner" and answer the ten questions that follow:
1. When your team needs information about a prospect or customer, how easy is it to find?
Very easy: it's organized and accessible
Takes some digging but we find it
Requires asking multiple people
Very difficult: lots of searching
We usually don't have it documented
2. How do you follow up with prospects who aren't ready to buy yet?
Automated email sequences
Manual emails from our team
Occasional check-ins when we remember
We don't have a consistent process
They mostly fall off our radar
3. How do you communicate your company's unique value compared to competitors?
Clear differentiation in all our materials
It's there, but could be sharper
We mention it, but not consistently
We're not sure what makes us different
We mostly talk about features
4. How often does your company publish material to attract or educate potential customers (blog posts, LinkedIn posts, videos, emails, etc.)?
Multiple times per week
Weekly
Monthly
Rarely
Never
5. How consistent is your company's brand voice and messaging across different channels?
Very consistent: we have clear guidelines
Mostly consistent with some variation
Inconsistent: depends who's writing
All over the place
We haven't thought about this
6. When you need a new webpage or landing page, what happens?
We create it quickly in-house
We wait weeks for our web team
We hire outside help each time
We make do with existing pages
We often skip it due to the hassle
7. Does your team have a process for turning customer wins into case studies?
Yes, we document them regularly
Sometimes, when we have time
We want to, but never get around to it
We don't see the value
We have stories, but they're not documented
8. When you need to outline content for a sales presentation or pitch deck, how long does it take?
A few hours: we have templates
Several days of work
A week or more
We reuse the same old outline
We avoid creating them
9. Does your team capture and analyze customer questions and feedback?
Yes, systematically tracked and analyzed
Sometimes, informally noted
Only when obvious patterns emerge
We should, but don't
Not at all
10. When prospects ask detailed questions about your solution, how does your team respond?
We use answers from our knowledge base
Team members answer based on experience
We have to research and get back to them
Answers vary depending who responds
We struggle to articulate details clearly